A client training deck designed for potential clients who discovered the agency through social media ads. The goal was to make the offer clearer and more practical, showing what the agency could help with, how the process worked, and what the final result could look like.
The deck worked both as a useful guide and as a soft conversion tool. Prospects could follow the strategies and tips shared by the CEO on their own, but if they wanted a more structured approach, and a better chance of turning leads into real clients, they could reach out to the agency directly.
Generative AI was used as part of the production process to create different poses, expressions and visual styles for the person featured in these thumbnails. The generated images were based on a set of studio photographs, which helped keep the character consistent while allowing more flexibility in how he appeared across different pieces of content.
