For The Game of Life 2, I created a wide range of social media assets to promote new themes—each introducing a fresh map, outfits, vehicles, and game cards. Alongside these launches, we experimented with different approaches to advertising in-game content, testing what formats and messaging resonated best with our community. I also helped promote special in-game events and exclusive content drops, encouraging player engagement and purchases. Additionally, I designed materials to support Twitch livestreams featuring our dev team and community, helping strengthen the connection between players and the people behind the game.
