For Control Portugal, I helped shape a distinctive visual voice rooted in humor, relevance, and good taste. The goal was to open up conversations around sexual health and intimacy in a way that felt approachable and never out of line — playful, but always respectful. We often drew inspiration from everyday situations or trending topics in the country and beyond, turning them into smart, timely content that resonated with people. This mix of light-heartedness and tact helped the brand grow exponentially on social media and gain visibility across broader digital platforms.
