Developed a series of social media pieces for UL-250, an over-the-counter product designed to restore gut flora imbalances, whether caused by poor diet or the side effects of other medications.
The creative direction focused on light, daily content that approached the issue with humor and relatability. Each post played with the typical situations that lead someone to use UL-250, adding a twist or punchline that tied back to the product’s purpose — or to the all-too-familiar consequences of digestive discomfort. The goal was to build engagement through content that felt both informative and genuinely amusing.
The result was a consistent, witty presence on social media that helped position the brand as both helpful and human, without taking itself too seriously.
